Printingblue

Every seller wishes to dominate the market they are associated with. Branding defines all marketing and promotional activities. Businesses go to extreme levels to outdo their rivals and capture a bigger market share. In this quest for creating effective brand recognition, sellers adopt various innovative ways to position their products distinctively in the market. Customers nowadays are spoilt for choice. They have a wide gamut of options to choose from. This has compelled businesses to utilize extensive promotional tactics. They invest significant budgets on researching the most appropriate product to meet customer demands, advertise the product on all media outlets, and avail attractive packaging for these products. The purpose of these huge investments is to be able to create product differentiation and encourage customers to purchase it. The beverage industry, especially, is highly competitive. With an estimated annual sales figure of $1.9 trillion, it is one of the fastest-growi...

Innovation in technology and changes in culture over time has paved way for the introduction of new marketing venues. Businesses do not just restrict themselves to conventional promotional tools anymore. Due to cut-throat competition, creative techniques are adopted by sellers for their products’ promotion. Positioning the brand uniquely has become extremely important to elevate brand identity among customers. Renewed and fresh ideas are researched for maximum engagement from the customers. Interesting and vibrant logos catch customers’ attention instantly encouraging them to select the brand over the many choices available. Custom static cling decals are new-age advertising decals that can be easily placed and provide 24/7 promotional benefits. They can be used permanently or during seasonal promotions. These decals use an electromagnetic charge to adhere to glass surfaces, unlike traditional stickers that use adhesives. This makes the decals easily moveable and reusable at more th...